If you’re a digital marketer or small business owner looking to stay ahead of the game, chances are you already know that having a thorough understanding of Google Analytics can be an invaluable tool. After all, being able to make data-driven decisions is essential in today’s digital landscape. But have you ever wondered if there were some lesser known features and functions available that could give your marketing strategy the edge? In this blog post, we’ll explore 5 powerful yet underutilized features in Google Analytics so you can get the most out of your data-based decision making!
1. Custom Segments
Custom segments are a powerful yet easy-to-use Google Analytics function that allows you to segment your data into customized categories. For example, if you wanted to compare the performance of two different campaigns, you can easily create a custom segment for each and view their individual stats in one easy place. According to a Google Analytics Agency, this feature is incredibly useful when it comes to understanding which marketing strategies are working best for your business based on the data provided.
2. Multi-Channel Funnels
Multi-channel funnels allow marketers and small business owners to gain valuable insights into how customers interact with their website across multiple channels (such as organic search, social media, PPC, etc.). With this feature, users can uncover more complex customer behaviour patterns and gain insight into what channels are the most successful in terms of driving conversions.
3. Custom Reports
If you’re looking to gain a better understanding of how your customers interact with your website, custom reports can be an invaluable tool. These reports provide detailed insights into user behavior, from which page they visited first to the time spent on each page. Thrive Google Analytics Services added that users can create customized charts or tables that will display specific metrics (such as bounce rate, average time on site, etc.) based on the data collected in these reports.
4. Event Tracking
Event tracking is an incredibly useful feature for marketers who want to get a better idea of what actions their website visitors are taking. For example, if you wanted to track how many users clicked on a certain button or link, event tracking would help you measure this information accurately and efficiently. This feature can also be used to track the performance of specific campaigns or to segment website visitors into custom categories based on their behaviour patterns.
5. Custom Dashboards
Custom dashboards are an incredibly useful feature for marketers who want to quickly and easily gain insights into their data. These dashboards allow users to create widgets that display metrics such as average page views, conversions rates, bounce rate, etc., all in one easy-to-view place. Additionally, users can customize these dashboards so they will only show relevant metrics that are most important for their particular website or marketing strategy.
All in all, there are plenty of features and functions available in Google Analytics that many marketers and small business owners aren’t taking advantage of. By utilizing these underutilized features, you can gain significantly more insights into your data-driven decisions and take your marketing strategy to the next level!
About the Author
Ron Evan Del Rosario is the Demand Generation Link Building Manager at Thrive Digital Marketing Agency. He is also a writer who enjoys writing about traveling, psychology, and digital marketing. Nearly five years ago, he accidentally stumbled into the world of digital marketing. Some of his commentaries have been featured on websites such as Entrepreneur, Upcity, and Yahoo. He is currently based in Taiwan, taking up an MBA with a marketing focus.